Shopping
Seoul is a city with diverse shopping opportunities, with western style malls and departments stores standing alongside specialist arcades - check out the Silk Arcade in Gwancheoldong and the Jewellery Arcade in Jongno. The colossal Coex Mall, below the World Trade Centre, boasts an aquarium, cinema, games arcade and restaurants to help ease the strains of a hard day of shopping. The World Cup Mall, Seoul World Cup Stadium, has metamorphosed the country’s landmark football stadium into a shopping centre with over 100 clothing stores. The fashion conscious should head for Munjeongdong Fashion Street where international brands like DKNY and Nike can be snapped up for a fraction of the usual retail price. Similarly Mok-dong Street and the Guro Fashion Valley are lined with clothing outlets. Dongdaemun Market, a collection of shopping malls, smaller stores and market stalls with over 27,000 shops, is another great place to buy clothes. Korea House, 112-2 Samseong-dong, is a great place to pick up traditional crafts and souvenirs. The majority of outlets open daily from 0900 or 1000 until 2200.
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